Brand kit
The door, the toran, and the T.
An arched doorway with a toran tied across it. The doors stand slightly open, and the rod and the light between them make a T.
The logo
One mark, two backgrounds.
Clear space
Keep empty space around the logo at least half the width of the door on every side.
Minimum size
Logo: 24 px tall on screen, 8 mm in print. Below that, use the mark alone; the favicon version drops the leaves and beads.
Do not
Recolour, stretch, outline, add shadows, or place the navy door on navy without its gold frame.
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Colour
Midnight and marigold.
- #151A38 Midnight Primary. Backgrounds, text, the door.
- #E7A650 Marigold gold The rod and the light. Accents on navy.
- #BA7D34 Bronze Gold on light backgrounds, large text.
- #8A5A1E Bronze ink Small gold text on light backgrounds.
- #F5F0E5 Ivory Warm panels. Text on navy.
- #FFFDF8 Paper Page background.
- #4C7A50 Mango leaf Toran leaves. Never for text.
- #6A9862 Leaf light Toran leaves, second tone.
- #76B17F Sage Results: site visits, scores.
Typography
Three typefaces, three jobs.
Every home begins at the door.
Fraunces — headlines and quotes. Roman for statements, italic gold for the turn of phrase.
Websites · Search · Social · Ads · Lead systems
DM Sans — everything people read: body text, labels, buttons, forms.
Montserrat SemiBold — the wordmark, and headings in print, set in capitals with wide spacing.
The toran
Mango leaves and marigolds.
The garland opens and closes our pages, the way a toran marks the door of a new home. Use it once per page, at the top or the bottom — never as wallpaper.
Voice
Every claim true. Every ad RERA-safe.
- Carpet area, always. Never super built-up.
- Every fact sourced and dated. Distances from the developer’s documents; rates with the date we checked them.
- MahaRERA number and QR code on every ad. And no ads before registration.
- No offer without its expiry date. A launch offer is printed with its own end date.
- Plain words. Terms anyone can read before they sign.
- Site visits, not likes. We report cost per lead and cost per site visit.