Insights
Field notes on Pune real estate.
What we have learned about bringing buyers to the door — written for builders, channel partners and anyone who sells property.
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A lead answered in seconds is worth ten answered tomorrow
Plenty of property leads are lost to silence, not price. How an instant WhatsApp alert, an automatic reply and a one-hour reminder keep every enquiry warm.
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From search to site visit: the six steps between a buyer and your door
A property buyer in Pune does not go from an ad straight to a booking. Here are the six steps in between — and what has to be true at each one.
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Why we will not advertise your project before MahaRERA registration
The law, the QR code rule and the penalties — and what a project can still do in the weeks before its MahaRERA number arrives.
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Your ad money should never pass through your agency
Who owns the ad accounts, who holds the card and how the agency gets paid decide how much you can trust your numbers. How we set it up, with a worked example.
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