Here is a question worth asking any marketing agency before you sign: when I spend ₹50,000 on ads, where does that money go, and how would I know?
In some arrangements, the honest answer is “to the agency, and you would not”. The agency runs ads from its own account, bills you a lump sum, and reports whatever numbers it chooses. You cannot see the spend, you do not own the account, and if you leave, your campaign history leaves with them.
We do it the other way round.
Your accounts, your card
Everything we set up is opened in your name from day one: domain, website, Google Ads and Meta ad accounts, Google Analytics, Search Console, your Google Business Profile, the lead sheet. We work inside your accounts as a manager.
You add your own card to your Google and Meta ad accounts. Every rupee of ad spend goes straight to the platforms, and you can see it there at any time — what was spent, on which campaign, on which day.
If you ever move on, nothing is lost. The websites, content, accounts and leads stay yours.
How we get paid
We bill a monthly fee for the package, plus 10% of what you actually spent that month on ads, on every package. Not a share of a budget you planned, and not a mark-up on media you cannot see.
Here is the worked example from our company profile — Plinth, with ₹50,000 of ads in a month:
| Amount | |
|---|---|
| Paid by you to Google and Meta | ₹50,000 |
| Toran plan fee | ₹15,000 |
| Ad management, 10% | ₹5,000 |
| Toran’s invoice | ₹20,000 + GST |
The ₹50,000 never appears on our invoice, because it never passes through us. You can work out your own month on our pricing page.
How much to spend
We suggest starting at ₹30,000 a month in ads — about ₹1,000 a day — and judging it by cost per lead and cost per site visit, not by impressions. Spend more where the visits come from.
Why it matters
When the agency holds the account and the card, every number in your report is theirs. When you hold them, the numbers are yours, and an agency has to earn its place every month.
Clients stay because the work is good — not because we hold their accounts.