Plenty of property enquiries are lost not to the price but to silence — the hours between a buyer pressing “Submit” and someone calling them back. In that gap a buyer can enquire with other projects, and whoever calls first sets the terms of the conversation.
So the system that follows up a lead matters as much as the ad that produced it. Here is the one we install, step by step.
Second 0 — a buyer enquires
By form, phone call or WhatsApp, from the website or straight from an ad. It does not matter which: each one is captured and tagged with where it came from — the ad, the campaign and the keyword.
Instantly — your team is alerted
Your sales team gets a WhatsApp with the buyer’s name, number, what they are looking for and the ad they came from. Not an email that sits unread until the afternoon; a message on the phone already in their hand.
Seconds later — the buyer hears back
The buyer gets an automatic WhatsApp reply thanking them and telling them your team will call shortly. They know their enquiry landed, and they know who it landed with.
After one hour — nobody is forgotten
If a lead is still marked New after an hour, a reminder goes out. Every morning at 9, a digest lists yesterday’s leads, so nothing quietly slips past a busy weekend.
Every week — Google learns
Booked site visits go back to Google Ads, so it learns what a good lead looks like for your project and finds more buyers like them — instead of more people who simply click.
The small things that keep the numbers honest
- The same number twice in 12 hours is counted once. A nervous buyer who submits twice is one lead, not two.
- Failed sends are retried for 7 days. A dropped message does not mean a dropped buyer.
- One sheet: New, Called, Visit, Booked. Every lead lives in a Google Sheet your team already knows how to use, with its source alongside.
What it needs from you
One thing no system can replace: a person who calls every new lead within minutes. The engine makes sure they know; they still have to pick up the phone.
The lead engine is part of our Elevation and Landmark packages, and can be set up on its own. See how it works.